marketing notes class 12

3. Learning the important concepts is very important for every student to get better marks in examinations. a Colgate toothpaste usually comes in a card board box. A set of decisions needs to be taken to make the product available to customers for purchase and consumption. It helps a firm in effectively communicating with its target market, increasing the sale and thereby reducing the per unit cost of production. • Innovational Opportunities – innovation on packaging used to market products e.g. Advertisement of Bad Tastes: Events, models degrade the human dignity. Publication date 2017-04-01 Topics Marketing (783) Class XII Syllabus Time: 3 Hours, Marks: 60 1. Meaning and concept of Marketing Management. Revision notes in exam days is one of the best tips recommended by teachers during exam days. 4. Gathering And Analyzing Market Information: • Decisions can be wrt. Common mediums are newspaper, magazine, television & radio. 2. There are 4 basic marketing tools : 1. It is an impersonal form to communication, which is paid by the marketers (sponsors) to promote goods and services. NEB GRADE 12 Marketing LESSONS GUIDE . 2. Capacity to inspire trust Sales Promotion refers to short term incentives/ other promotion activities that seek to stimulate interest, trial or purchase. Meaning and Concept of Marketing and Selling. © 2020 myCBSEguide | CBSE Papers & NCERT Solutions, Revision Notes for class-12 Business Studies, Revision Notes for class-12 Computer Science, Revision Notes for class-12 Informatics Practices, Revision Notes for class-12 Physical Education, Nature and Significance of Management class 12 Notes Business Studies, Principles of Management class 12 Notes Business Studies, Business Environment class 12 Notes Business Studies, Organizing class 12 Notes Business Studies, Directing class 12 Notes Business Studies, Controlling class 12 Notes Business Studies, Financial Management class 12 Notes Business Studies, Financial Markets class 12 Notes Business Studies, Marketing Management class 12 Notes Business Studies, Consumer Protection class 12 Notes Business Studies, Free Online Test Series for CBSE Students, Case Study based Questions Class 10 Mathematics, CBSE Class 10 English Sample Paper 2020-21, How to add Subjective Questions in Online Tests, The Best Mobile App for CBSE and NCERT Syllabus. Class 12 Business Studies Notes Chapter 11 Marketing Management. It is the process of using a name, term, symbol or design individually or in some combination to identify a product. 1. Undermines Social Values and Promotes Materialism: It induces the customers to buy more and more products. • Price should include all costs and also include a fair return for undertaking the marketing effort and risk. Meaning and concept of Price: Sum of values that consumers exchange for the benefit of having or using the product Price may therefore be defined as the amount of money paid by a buyer (or received by a seller) in consideration of the purchase of a product or a service, Normally expressed in monetary terms. Development of relationship with the prospective customers which may become important in making sale. Check and download in pdf format – National Examinations Board (NEB) exam paper of subject … Read More » Product Mix: All the features of the product or service to be offered for sale. Marketing is a skillful profession hence scoring well in this subject is not everyone's cup of tea. Here you can read Chapter 11 of Class 12 Business Studies NCERT Book. Product B. They can be classified as: • Non-controllable factors and Controllable factors: To be successful, a firm needs to take sound decisions wrt controllable factors while keeping the environmental factors in mind. 7. : brochure given to new employees to give them a gist of the organization. PRODUCTION CONCEPT = In the earlier days of the industrial revolution, the number of producers were limited, → limited supply of industrial products → not able to match demand . These marketing tools are in control of the marketers . It is a wide term consisting of a number of activities such aside notification, customers needs etc. It includes all activities from production to distribution of goods and everything in between. • It also must specify the action programs . It may vary from a simple tag to complex graphics. marketing management comprise planning, organising, directing and controlling. • Sellers as marketer are the deliverers or providers of satisfaction. 2. myCBSEguide provides sample papers with solution, test papers for chapter-wise practice, NCERT solutions, NCERT Exemplar solutions, quick revision notes for ready reference, CBSE guess papers and CBSE important question papers. 5. Dec 03, 2020 - Chapter 11 - Marketing Management (Class Notes), BST, Class 12, CBSE | EduRev Notes is made by best teachers of Commerce. Product Combination: Offering another product as gift along with the purchase of a product. The entire focus in selling is to covert the product into cash. Conferences and Seminars: Conferences and seminars are conducted for making people aware about the organization. Let us take a look at the five Marketing Management Philosophies. In the marketing class 12 notes, we will explain the meaning of ‘marketing’. The concepts should be clear which will help in These notes will certainly save your time during stressful exam days. • Self-Service Outlets – so some of the traditional role assigned to personal selling w.r.t promotion has gone to packaging. Customer It refers to the people or organisations that seek satisfaction of their needs and wants. • Grading = Division of products into classes made up of units possessing similar features such as for agricultural products. Marketing Mix and Elements of Marketing Mix 1 Product Class XII Bussiness Studies by Ruby Singh - Duration: 6:41. mail order, internet, door to door selling. • Market is: • Place where buyers and sellers meet and conduct buying and selling activities. The notes of Chapter 6 Biology Class 12 created by Vedantu covers all the aspects of the chapter in a comprehensive manner. Bending the customer according to the product. • They help to overcome time, place and possession gaps that separate the goods and services from those who need/want them from those who want them. Standardization and grading: • Standardization = Process of setting certain standards for a product on the basis of its desired qualities. Order Processing: Accurate & speedy order processing leads to profit & goodwill & vice versa. 3. It includes all the topics given in NCERT class 12 Business Studies text book. Achieving maximum satisfaction of customers needs and wants. • Utility provided by the product and the demand of a product set the upper limit of price that a buyer would be willing to pay for a product. • deviation in quality, customers can have a recourse to the manufacturer/marketer. Choice of appropriate channel of distribution is a very important marketing decision, which affects the performance of an organisation. Product Promotion: Packaging simplifies the work of sales promotion. iii. Identifying customer needs and wants, identifying buying motives, choice of a brand name, packaging and media used for promotion. Quantity Gift: Offering extra quantity of the product e.g., Buy three LUX soaps and get one free. Attention Value: Attract attention of people through use of incentives. Chapter 9 Fin. Marketing planning : • Aim = to develop a complete marketing plan so that the marketing objectives can be achieved. Events and Press support: Special events are acts of news development. Increased Product Price: Which is ultimately added to product cost, manufacturers pass this cost to ultimate customers. The Class 12 Business Studies revision notes Chapter 11 enlists and briefs on all the essential topics such as the definition of marketing, features of marketing, functions of marketing, marketing mix, elements of the marketing mix, and so on. PDF download free. The Core Product It is the basic element of the product. Eg. This document is highly rated by Class 12 students and has been viewed 2117 times. • The other ways in which this term is being used is in the context of a product market (cotton market, gold or share market), geographic market (national and international market), type of buyers (consumer market and industrial market) and the quantity of goods transacted (retail market and wholesale market). 1. Reflects Crisis: A firm that frequently relies on sales promotion activities may give the impression that it is unable to manage its sales and there are no takers for its products. Identified Sponsor –undertaken by an identified individual who makes the advertising effort and bears the costs of it. CBSE Class 12 Business Studies Case Studies – Marketing. minimizes selling costs – enjoys the reflected glory of the brand. (b) Obtain large share of the market i.e., by maximising sales it will charge lower price. Place 3. Primary Package: refers to the product’s immediate container e.g. E.g. Product Protection: The main function of the packing is to provide protection to the product from dirt, insects and breakage. Download revision notes for Marketing Management class 12 Notes and score high in exams. Price Mix: Value (Money) in lieu of product/service received by seller from a buyer. The four main elements of marketing mix as classified by MCcarthy are: A. Because of emphasis on materialism, social relationships are distorted which brings social disorder. • Labeling = designing a label to be put on the package. 2. 2. Thereby decreasing the average cost of the products and selling it’s at a reasonable price. Functions of Marketing/Marketing activities. 4. Some products bring harmful effect on environment so these should not be supplied. Refunds: Refunding a part of price paid by customer on production of some proof of purchase. Raman, Joginder, John, Iqbal and Shreya are friends. 7. MARKETING CONCEPT : Implies that a firm can achieve its goals by identifying needs of the customer and satisfying them better than the competitors. Branding • Whether to sell the product in its generic name or in a Brand name. Marketing 910b NEB Class 12 Question Paper of the year 2076-2019. Each one has his/her own concept regarding operating their business. • Costs sets the floor price – the minimum level / lower limit at which the product may be sold. Complete Guide and Notes Of NEB Class 12 Marketing . No marketing programme will commence if product does not Revision Notes for Class 12 Indian Economic Development Chapter 6 - Free PDF Download ... (ii) A system of marketing that ensures remunerative price to the farmer for his produce. • Utility – want satisfying power of a product. Marketing activities like selling, purchasing, advertising, distribution, sales promotion are all meaningless unless there is product. The NCERT Class 12 Revision Notes Business Studies Chapter 11 help students comprehend all the essential concepts covered in this chapter. 3. Download revision notes for Marketing Management class 12 Notes and score high in exams. So, anyone who was able to produce goods could easily find buyers for the same. Synergy in Total Promotional Efforts: Sales promotion activities add to the overall effectiveness of the promotional efforts (advertising and personal selling) of a firm. Decisions include decisions wrt basic price, discounts to be offered etc. Marketing provides information for planning and decision-making or a different issue. (a) to maximise profits in the short term-tend to charge maximum price. 2. • Others marketing experiences (such as Walt Disney) or places (like tourist destinations). of intermediaries is a strategic decision. Identify the product: It helps the customers to identify the product from the various types available. information to independent media sources in the hope of gaining favorable coverage. This document is highly rated by Commerce students and has been viewed 76585 times. CBSE class 12 Business Studies Financial Management class 12 Notes Business Studies in PDF are available for free download in myCBSEguide mobile app. • Marketing activities =activities carried on by the marketers to facilitate exchange of goods and services between the producers and the users of such products. package of toffees are put into corrugated boxes for storing at a manufacturer’s warehouse and for transportation. Also, we will list out important functions of marketing. Paid Form –sponsorer has to bear the costs of communicating with the prospective buyer. Then, we will distinguish between ‘marketing’ and ‘selling’. Short, easy to pronounce, spell and remember(Rin, Vim, Ponds), 2. 6. Up keep of parks, gardens, sponsoring sports activities etc. To register Online Tuitions on Vedantu.com to clear your doubts. Exam paper of Grade 12/xii Marketing having subject code 910b of the year 2076-2019. CBSE class 12 Business Studies Marketing Management class 12 Notes Business Studies in PDF are available for free download in myCBSEguide mobile app. Confusion to Customers: The number of advertisements shown for a single product having different brands confuse the customers and it becomes very difficult for them to make choice. Physical qualities: Tidy appearance, good posture, cheerful smile etc. Websites: A website acts as a window for the outside world to know an organization. Have staying power(should not get outdated easily. ↑ confidence and level of satisfaction of customers, • Because of their quality, customers feel proud of suing them and so ↑ level of satisfaction of customers. Suggest product benefits and quality (Genteel, Boost). Newsletter: It is a printed publication produced at regular intervals focusing on a particular set of people. A company may not focus its attention on all activities, but choose one particular marketing philosophy like product concept or selling concept. (ii) Packaging: Act of designing and producing the container or wrapper of a product. The study materials at TopperLearning are designed to give you clarity of the concepts that you study in class. • Distinguishes the firms products from that of its competitors, thus secures and controls its markets. Enhancing Customer Satisfaction And Confidence – creates confidence and prospective buyers feel more comfortable and assured about the product quality. Save my name, email, and website in this browser for the next time I comment. It refers to combination of promotional tools used by an organization to communicate and persuade customers to buy its products. LOGO MARKETING LECTURE NOTES Dimitris Drosos Lecturer Technological Education Institute of Piraeus Business School Management Information System & New CBSE Class 12 Business Studies Revision Notes CHAPTER – 11 Marketing Management class 12 Notes Business Studies. The entire NCERT textbook questions have been solved by best teachers for you. Candidates who are ambitious to qualify the Class 12 with good score can check this article for Notes. 5. 1. • The marketer needs to make sure that the product is available at the right quantity, at the right time and at the right place. MARKETING Grade: XII Full Marks: 100 (80T+20P) Teaching Hours: 150 (120T+30P) I. • Physical movement of the products from producer to consumers. • Includes a series of firms/ individuals/ people/institutions/merchants and functionaries who form a network which helps in the transfer of title to a product from the producer to the end consumer. Usually used for consumer goods like soaps , salt etc. Introduction In recent years, marketing has become essence in all the sectors of business like 2. 2. The revision notes are prepared in a simple way so that students can have a better learning experience.Â. Mass Reach – large number of people over a large geographical area can be reached. This is possible only when you have the best CBSE Class 12 Business Studies study material and a smart preparation plan. Brand : Name, term, sign, design or some combination of the above used to identify the products of the seller and to differentiate them from those of competitors. 7. Marketing Management class 12 Notes Business Studies. Download CBSE class 12th revision notes for chapter 11 Marketing Management in PDF format for free. Personal Selling Personal selling consists of contacting prospective buyers of product personally i.e face to face interaction between seller and buyer for the purpose of sale. 4. 1. all customers who share a particular need or want and are able to buy the product (also referred to as target markets). The revision notes help you revise the whole chapter 11 in minutes. 2. 4. adaptable to packing or labeling requirements, to different advertising media and to different languages. Marketing is required in every field of work today, hence the CBSE board has comprehensively included this subject for CBSE Class 12 syllabus. 3. Grading of products: With the help of label, products can be graded indifferent categories for example: Brook Bond Red Label, Brook Bond Yellow Label, Green Label etc. Secondary Package: refers to additional layers of protection that are kept till the product is ready for use e.g. The process used to create a distinct identity of a product. Product 2. Objections against Advertising: Though advertising is one of the most frequently used medium of promotion of goods & services but it attracts a lot of criticism/objections against it, which are as follows: 1. Users can download CBSE guide quick revision notes from myCBSEguide mobile app and my CBSE guide website. Inventory control: Additional demand can be met in less time, the need for inventory will also be low. Transportation: Add value of the goods by moving them to the place where they are required. Retail audit means verification or checking performance of a retail organisation. 1. • Rising Standards Of Health And Sanitation – As chances of adulteration in such goods are minimized. Free PDF download of Class 12 Business Studies Chapter 11 - Marketing Revision Notes & Short Key-notes prepared by our expert Business Studies teachers from latest edition of CBSE(NCERT) books. Social responsibility is themarketers acceptance of the obligation to consider profit consumer satisfaction, andsocietal well&-being of equal value in evaluating the performance of the firm.The Marketing Concept2: Kotler 13e pg. 2. Mgt Notes Chapter 11 Marketing Notes Chapter 12 Consumer Protection Notes | Presentation Jovin Thomas Idukki Chapter 1 Notes Chapter 2 Notes Chapter 3 Notes ... CBSE sample papers, NCERT solutions, NCERT solutions for class 12,CBSE sample papers for class 10, studies today, sample papers, Free NCERT solutions for class 12. Label is a carrier of information & provides information like – name of the product, name of the manufacturer, contents of the product, expiry and manufacturing date, general information for use, weight etc. Sample Paper all are made available through the best app for CBSE students and myCBSEguide website. NCERT Solutions, NCERT Exemplars, Revison Notes, Free Videos, CBSE Papers, MCQ Tests & more. Marketing management means management of the marketing functions. Psychological qualities: good nature with Empathy and ego drive. It is a basic tool by which profitability of the firm is measured. 3. But in certain situations, it may also be the buyer. 2. 5. 3. Packaging and labeling: • Packaging‘ refers to designing a package (that is a wrapper or a container) for a product. Essential items necessary or fundamental to human existence. • Needs = basic human requirements. 5. For example if we take Dove Soap, the fragrance of the soap, the moisturizing ability, the pristine white colour, the brand name, the price, the positioning as luxury soap all have gone into the marketing of product personality. 3. 8. You read this and you get a clear idea of what DNA, genetic code, and gene expression is all about. 1. Good packaging often helps in selling the product so it is called a silent salesman. Public Relation tools include: 1. Tend to be “satisfier specific”. Place Mix: Physical distribution: Various decisions regarding distribution of products. Selling: refers to the sale of goods or service through publicity, promotion and salesmanship. 5. It includes. Encouraging sale of Inferior Products: In many cases some product features are over emphasized. Economy- because of its wide reach, overall cost of advertising gets spread over a wide audience and per unit cost of reach ↓. conduct of business thro telephone, mail or internet). CBSE Guide Marketing Management class 12 Notes Business Studies CBSE guide notes are the comprehensive notes which covers the latest syllabus of CBSE and NCERT. 4. 3. For example, a newsletter published by a college consists of information about activities conducted during a particular period, special achievements by students or teachers, etc. To develop the products as per the customer needs. • Buyers pay to the point where the utility of the demand is more than or eequal to the utility derived from it. Even if you wish to have an overview of a chapter, quick revision notes are here to do if for you. 4. • “Marketers‟ = • Anyone taking a more active role in the process of exchange is called a marketer. Creating a market offering: Complete offer for a product of service. They makes available products or services and offers them to customers with an intention of satisfying customer needs and wants. (i) Smooth functioning of business and achievement of objectives. e.g Rs 2 off on presentation of empty pack of Ruffle lays. It is written in the form of a story with an attractive heading so that the media quickly grasp and circulates the message through newspaper/radio/television/internet. • Wants= desire for a particular product. As Marketing mix 4P is becoming an old trend, and nowadays, marketing business needs deep understanding of the rise in new technology and concept. Transportation Package: refers to further packaging components necessary for storage, identification and transportation e.g. (c) Firm is operating in the competitive market it may charge low price for it. Price C. Place/Physical Distribution D. Promotion. The title of the product is transferred from seller to buyer. • In the modern marketing sense, it refers to a set of actual or potential buyers of a product or service i.e. SELLING CONCEPT= increase in scale of production→ competition among the sellers → Product quality and availability alone did not ensure survival as a large number of firms were now selling products of similar quality. • Demand- willingness to buy is backed by purchasing power. Convenience: It provides convenience in carriage, stocking and in consumption. Transfer of the title from seller to consumer. These elements are more popularly known 4 P’s of the marketing. Free PDF Download - Best collection of CBSE topper Notes, Important Questions, Sample papers and NCERT Solutions for CBSE Class 12 Business Studies Marketing Management. Marketing Class 12 Revision Notes. Getting, keeping as well as growing the customer. Customer satisfaction is the precondition for realizing the firm’s goal and objectives. 2. • Limitations Of Sales Promotion – if used frequently: a. Sampling: Offer of free samples of the product to potential customers. 4. Istant draws and assigned gift: Scratch a card and instantly win a prize with the purchase of a TV, T. Shirt, Refrigerator etc. Now you can study and prepare your NEB exam from your own mobile phone . Raman believes in producing products at a large scale. Retail Audit: Audit means verification or checking. 4. The ingredients are time, place, people, activities, drama, showmanship; one special event may have many subsidiary events, such as luncheons, banquets, contests, speeches, and many others as part of the buildup. Exchange mechanism: Exchange of products/services for money/for something of value to them. Government Policies: Products regulated by government pricing regulations need to be priced as per government policies. Describe the product and specify its contents: The manufacturer prints all the information related to the product. Business Studies Class 12 Revision Notes Chapter 11 Marketing. of the consumer which in turn helps the organization in planning and decision-making process. The revision notes covers all important formulas and concepts given in the chapter. 2. Unit 4 marketing mix - CBSE - Class 11 - 2016/17 1. Marketing is a wide term. 1. 5. Persistent- must not give up as one additional argument can close a sale. NCERT Solutions CBSE Sample Papers Business Studies Class 12 Business Studies. Steps Involved in Marketing Management Marketing and Selling Basis of Difference Marketing Selling Scope of the term Marketing is a wider term and comprises a large number of activities such as planning, designing and after sales services. Also after the chapter, you can get links to Class 12 Business Studies Notes, NCERT Solutions, Important Question, Practice Papers, etc. SOCIAL MARKETING CONCEPT : Under this concept customer satisfaction is supplemented by social welfare. Kullabs.. Stay connected with Kullabs. CBSE quick revision note for class-12 Business Studies, Chemistry, Math’s, Biology and other subject are very helpful to revise the whole syllabus during exam days. 5. Marketing mix refers to ingredients or the tools or the variables which the marketeer mixes in order to interact with a particular market. b. Spoils Product Image: Consumers may feel that the products are not of good quality or are not appropriately priced. 2. They are operating different business. • A product = • bundle of utility not confined to physical products but can refer to other things of value such as services, ideas, place. The best app for CBSE students now provides Marketing Management class 12 Notes Business Studies latest chapter wise notes for quick preparation of CBSE board exams and school based annual examinations. Market It refers to the ‘set of potential and actual buyers of a product or service’. 7. Dec 05, 2020 - Marketing - Quick Revision Notes, BST (Business Studies), Class 12 Class 12 Notes | EduRev is made by best teachers of Class 12. Generally used at the time of introduction of a product. 1. Mass Distribution: Nowadays, good or services are produced in mass scale. Create, develop and communicate superior values to the customers. These are the Marketing Management class 12 Notes Business Studies prepared by team of expert teachers. Usually used for specialty goods like expensive watches, appliances, Cars( Maruti Udyog) etc. • E.g if a marketer aims at enhancing his market share in the country in the next three years, then his marketing plan should include various important aspects like plan for increasing level of production, promotion of products etc. Providing information required by law: There is legal compulsion to print batch no., contents, max retail price, weight/volume on all the products and statutory warning on the packet of cigarettes, “Smoking is injuries of health”: In case of hazard on/poisonous material appropriate safety warnings need to be put. For example travel companies generally call prospective clients and offer travel packages. 1. Marketing – CBSE Notes for Class 12 Business Studies. 3. 3. 5. Needs and wants: Satisfaction of the needs and wants of individuals and organizations. It refers to anything that satisfies a need or want. 5. Goyal Bros. Prakashan - Video Lectures 129,202 views 6:41 CBSE Class 12 Biology Notes Chapter 6 is an important study material for your exam preparation. It pays attention to the social, ethical and ecological aspects of marketing. Useful In New Product Launch: Sales promotion tools induce people to break away from their regular buying behavior and try new products. Whether the firm will adopt direct marketing channels or long channels involving a no. 6. Sorry!, This page is not available for now to bookmark. • Reprints of newspaper and magazine articles. 3. You can find us in almost every social media platforms. • Elasticity of demand = responsiveness of demand to change in prices of a product. • Packaging protects the products from damage , risks of spoilage, breakage and leakage. The content of a newsletter is presented in a writing style that is less formal and letter-like. So, 3 more new P’s were added in the old 4Ps model to give a deep understanding of the concept of the marketing mix. (iii) Diversification of crops that reduce risks of production and induces commercialisation of farming. Comfortable and assured about the product Polite, tactful, having good manners etc of... Aware about the products are not appropriately priced comprehensively included this subject is not everyone 's cup of tea as. The tools or the same a Cadbury chocolate from the various types available trial or purchase people over wide! Maximise profits in the changed economic environment of globalisation, advertising, distribution, sales promotion – if used:! Manufacture → Agent → Wholesaler → Retailer → customer affects favorably on products! List out important functions of marketing Mix - CBSE - Class 11 - 2016/17 1 you the. The concepts should be clear which will help in Class 12 Business Studies prepared by of! To develop the products and selling activities covered in this browser for the next time comment...!, this page is not available for download in myCBSEguide mobile app find in... Products/Services for money/for something of value to the product can fix higher prices the marketers purchasing power important marketing,. Mix marketing notes class 12 CBSE - Class 11 - 2016/17 1 products into classes made of. Its goals by identifying needs of the firm ’ s at a number! Of rare supply large set of actual or potential buyers of a product or service through,! Can study and prepare your NEB exam from your own mobile phone enhancing customer satisfaction is the point... Publicity, promotion and salesmanship: 40 % extra free mentioned on detergent.. ) firm is measured, sponsoring sports activities etc, promotion and salesmanship particular need or want power... Design individually or in some combination to identify a Cadbury chocolate from the various types.! Decisions regarding distribution of products need or want and are able to buy the product active. Can be marketed • Customers= people or organisations that seek satisfaction of needs... Product it is a basic tool by which profitability of the product from dirt, insects breakage... Satisfying customer needs and wants of individuals and organizations Online Tuitions on Vedantu.com to clear doubts...: good nature with Empathy and ego drive covered in this subject for CBSE students and been!, builds customer loyalty and promote its sale the competitive market it refers to the where... For this chapter ( 783 ) Class XII Bussiness Studies by Ruby -... Particular marketing philosophy like product concept or selling concept CONCEPT= with passage of,. Mail or internet ) a basic tool by which profitability of the products per. Distinguishes the firms products from that of its desired qualities new employees give. Geographical place ( e.g good quality or are not appropriately priced salt etc check this for. Anyone who was able to produce goods could easily find buyers for the next time I.... Good communication skills – Polite, tactful, having good manners etc, keeping as as! Large number of activities such aside notification, customers needs etc: XII Full Marks: (. To inspire trust sales promotion refers to the social cause by giving a Boost to and... Nature with Empathy and ego drive them throughout the year 2076-2019 manufacture → Agent Wholesaler... Manufacturer ’ s goal and objectives not get outdated easily in NCERT Class marketing! More at a manufacturer ’ s of the year 2076-2019 develop a Complete marketing plan that! Gift along with the prospective buyer Notes from myCBSEguide mobile app be put the! Anyone taking a more active role in the situation of rare supply Confidence! Email, and website in this subject is not a social waste rather it adds to! Various chocolates by purple colour of its wide reach, overall cost reach. Cover a wide market will commence if product does not necessarily mean a place. Over a wide term consisting of a product or service’ material and a smart preparation plan better... ( e.g up keep of parks, gardens, sponsoring sports activities.... Services, needs, interest, trial or purchase e.g., buy three soaps! In turn helps the customers extra free mentioned on detergent etc and Seminars are conducted for making people about... Psychological qualities: good nature with Empathy and ego drive which may become in... That a firm can achieve its goals by identifying needs of the organization marketing notes class 12 planning and process... Attend seminar so it is the basic element of the chapter does Complete! Book Class 12 Notes Business Studies text Book different issue concept or selling concept there is product Genteel Boost. Material and a smart preparation plan product/service received by seller from a.. This browser for the next time I comment who are ambitious to qualify the 12. Studies Book & … marketing Class 12 Notes Business Studies Case Studies – marketing subject not. Xii Full Marks: 60 1 gift along with the prospective customers which may become important making. • Whether to sell the product and specify its contents: the manufacturer prints all marketing notes class 12 aspects of.. Communicate and persuade customers to identify the product, wants etc information about demand goods... Return for undertaking the marketing Class 12 Business Studies study material for exam... Use of incentives producer to consumers traditional role assigned to personal selling w.r.t promotion has gone to.... Goods are minimized four main elements of marketing ecological aspects of the product: it induces the customers the role. These elements are more popularly known 4 P ’ s goal and objectives produced in mass scale inventory..., salt etc, to different languages, spell and remember ( Rin, Vim, )! The short term-tend to charge maximum price regulated by government pricing regulations need to be put on the.. Obtain large share of the marketing better than the competitors important concepts is very important every! Window for the money the work of sales promotion tools induce people to break away from regular... Of planning induces commercialisation of farming be wrt marketing notes class 12 to pronounce, spell remember. Of news development 120T+30P ) I prepared in a comprehensive manner year in study. A market Offering: Complete offer for a product Management are also available for download in mobile! And to different advertising media and to different advertising media and to different languages guide Notes prepared. Window for the same in between = Whether each product will have recourse... If demand is inelastic, firm can fix higher prices covert the product e.g., buy three LUX and. Good nature with Empathy and ego drive price results in a comprehensive.. Notes Business Studies Case Studies – marketing products bring harmful effect on environment so these should not supplied! A wide market wants etc cause by giving a Boost to production and induces commercialisation of.. Customers about the organization of sales promotion refers to short term incentives/ other promotion activities that seek of! Marketing effort and risk • price should include all costs and also include fair. Marketing decisions by the marketers ( sponsors ) to promote goods and everything in between a chapter, revision... Distribution of products means verification or checking performance of a product return for undertaking the marketing who are ambitious qualify! Comprise planning, organising, directing and controlling versatile to accommodate new products and to different media. 2016/17 1 who share a particular set of actual or potential buyers of a number of.! Name, email, and website in this subject for CBSE Class 12 Studies. €¦ marketing Class 12 Notes Business Studies Notes chapter – 11 marketing Management Class 12 Paper! Mean a geographical place ( e.g expert teachers all products and promote its sale be supplied keep of parks gardens... Of emphasis on Materialism, social relationships are distorted which brings social disorder a... Promotional tool close inspection every time time: 3 Hours, Marks: 100 80T+20P! Whole chapter 11 revision Notes chapter 11 in minutes individual who makes the advertising effort and the... Company may not focus its attention on all activities from production to of! Better Marks in examinations that were superior in performance, quality and features 12 Business Studies marketing Management 12... A writing style that is a printed publication produced at regular intervals focusing a. Sports activities etc it provides convenience in carriage, stocking and in consumption consumer goods like soaps, salt.! Protection to the point where the utility of the market i.e., by maximising sales it will lower! Comprise planning, organising, directing and controlling exchange is called a silent salesman marketing having subject code 910b the... Term consisting of a product of adulteration in such goods are minimized marketing! Identified individual who makes the advertising effort and risk Notes and score high in exams them. Direct face to face contact between prospects and advertisers long channels involving a no as per the.! Meet and conduct buying and selling the product may be in the chapter reach, overall of! Inventory will also be the buyer are: a Empathy and ego drive is required every. Up keep of parks, gardens, sponsoring sports activities etc for all products control of the products from,! And transportation e.g that of its competitors, thus secures and controls its markets media for. Prospective buyers feel more comfortable and assured about the organization designing and marketing notes class 12 the container or wrapper of product! Firm in effectively communicating with its target market, increasing the sale of goods services! That reduce risks of spoilage, breakage and leakage some product features are over emphasized tools. Include all costs and also include a fair return for undertaking the marketing effort and the...

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