medium theory propositions

Posted onNovember 13, 2017AuthorMedia Theory. In her article, ‘Manifesto: Graphic, Sonic, Affective Object’, Birkin goes on to draw on a range of concrete poetic and graphic modernist manifestos to highlight the performativity of their ‘moving information’. For him, this should be a transdisciplinary project to actively refuse disciplinary closures, and to critically interrogate the scope and limits of specialisms and disciplines, in contrast to those who would defend them for their own sakes. This theory had its origin in foundationalism, a theory of justification or reasoning in the field of philosophy. In considering the merits of the two approaches in ‘The ‘Theory’ in Media Theory: The ‘Media-Centrism’ Debate’, Terry Flew situates them within wider and more historical debates about the relation between materiality and discourse in the work of Hall, Laclau & Mouffe and others, as well as in the debate between McLuhan and Williams on, respectively, the media’s influence on society or the social shaping of media. Research on social media theory in the public relations and communication literature is sparse. For B2B marketing professionals, McLuhan’s ‘The Medium is the Message’ theory shows that the manner in which a message is communicated is greatly influenced by the channel that it is being employed. Use the link below to share a full-text version of this article with your friends and colleagues. As stated above, a theoretical framework generally forms the grounding platform from which . In suggesting these concepts, he draws out the significance of recent developments in this complex technological field not just for media theory and digital humanities, but for social theory and human attention too. Browse other articles of this reference work: The full text of this article hosted at iucr.org is unavailable due to technical difficulties. Media dependency theory, a systematic approach to the study of the effects of mass media on audiences and of the interactions between media, audiences, and social systems. Simon Dawes is the founding editor of Media Theory. Learn more. To do so necessitates the transcending and transgressing of disciplinary boundaries, and the bringing into dialogue of diverse theoretical approaches. The history of the Internet and its core technologies provides one foundational proposition in this book. Category Archives: Category Theory ← Older posts A theory is defined as one or more relatively concrete and specific concepts that are derived from a conceptual model, the propositions that narrowly describe those concepts, and the propositions that state relatively concrete and specific relations between two or more of the concepts (1). Lars Qvortrup suggests that complexity theory can and should be applied to new media. Rather, in emphasising ‘media’, ‘theory’ and ‘media theory’, the journal aims to deprovincialise media theory by bringing into dialogue and debate the diversity of ways in which media are theorised. Ngai, Tao, and Moon (2015), for example, reviewed what they call an “exhaustive” list of theories that have been used in social media research, identifying nearly three dozen theories from an assortment of disciplines, but argue that no specific theories of social media yet exist. Medium theorists argue that media are not simply channels for transmitting information between two or more environments, but are themselves distinct social‐psychological settings or environments that encourage certain types of interaction and discourage others (→ Media). In his article, ‘Imagination and Literary Media Theory’, Young laments the waning importance of literary studies (in favour of communication studies and anthropology) to media theory, reminding us that imagination – as object as well as method – has been an “engine” that has driven media theoretical debates over the past sixty years or so. Taken together, they demonstrate a manifesto by example, in which Hall presents his own privileging of collaborative, non-competitive and not-for-profit work, emphasises the performative generation of projects as hyper-political, media gifts – providing space for “thinking about politics and the political beyond the ways in which they have conventionally been conceived” – and argues ultimately for the displacement of the humanist categories that underpin our ideas of academia, publishing and critique. Medium theory stands apart from more generic “media theory” in its exploration of the influences of communication technologies in addition to, and distinct from, the specific content (messages) they convey. An actual … Arguing that the contemporary boundaries of mediated environments are expanding and collapsing in continuous variations, affecting the very definitions of ‘media’ we have come to depend upon, he turns to topology as a creative way of exploring media as open and fluid. He believed that the medium used to deliver the message has a significant effect on how the content is received and digested. For despite the inh… Medium theory analyzes differences among communication environments. Responding to transformations in, and the increasing imbrication of, media technologies and society is often presented as the study of ‘media and society’, where ‘society’ could mean ‘anything else’, and where any theoretical engagement is with a separate body of (non-media-centric) knowledge developed within other disciplines. 1. McWilliams there argued that it was the law which lead to racist attitudes, so that anti-discrimination laws would lead to more tolerant attitudes. Likewise, we may also be delimiting which regions of the world produce theory. Medium theory offers some gestural insights into the relationship between old and new media, but it does not provide a methodology for examining the relationship between the coemergence of a vast array of new media in the one environment. We’ll try our best. It rejects the historical proposition that a second media age of new media, exemplified by the Internet, has overtaken or converged with an older age of broadcast media. Medium theory focuses on the particular characteristics of each individual medium or of each particular type of media (50, italics original; also No Sense 16). Concept. This ability to transmit, depends on whether the information will be used in times of uncertainty or equivocality. Philip Wadler on why category theory is relevant for developers, discussing the principle of Propositions as Types connecting propositions and proofs in logic, and types and programs in computing. Kendall, G. and Wickham, G. (1999) Using Foucault’s Methods, London: SAGE. If we are delimiting media theory to critical theory, then we ignore those theorists, such as Alvin Toffler, that fall on the wrong side of the divide. Top Takeaways. With the relative ease with which new journals can now be established, the launch of a new journal of media theory obliges us all the more to justify the need for such an endeavour (Cubitt, this issue), to argue that we do indeed need yet another journal theorising media (Shome, this issue), and to convince at least some readers that the journal deserves the name, Media Theory (Mitchell, this issue). The relationship of medium, language, and message, as described in Propositions 2 and 5, is central to Figure 1, with messages explicitly drawn within the context of language and media. The task becomes, therefore, one of developing techniques and tactics to assist our political and subjective orientation in worlds of algorithmic governance and data economies. Based on the medium-range theory described by Roy, using the models of diagnostic reasoning, validation of nursing diagnoses and causal epidemiological models. The relationship of medium, language, and message, as described in Propositions 2 and 5, is central to Figure 1, with messages explicitly drawn within the context of language and media. Working off-campus? Aware of its own mediation as an online and open access journal, Media Theory will aim to be a journal that is both recognisably an academic journal, by paying heed to scholarly conventions, as well as something new, by challenging those conventions and what we have come to expect an academic journal to be. The relationship of medium, language, and message, as described in Propositions 2 and 5, is central to Figure 1, with messages explicitly drawn within the context of language and media. Arguing that new concepts are needed to perceive and think in a highly techno-mediated world, to “think computation precisely as a problem; as a problem in need of relevant concepts”, Fazi argues that media theory is only an abstraction in the Whiteheadian sense that experience is always-already abstract, and that to abstract is not, therefore, to move away from the real, but rather “to construct it in terms of its actuality”. Taking issue with the ‘comparing media systems’ and ‘media/communication and development’ approaches, as well as the more recent emphasis on ‘dewesternising media studies’, Shome argues that they tend to position Southern media (studies) in opposition to those in an invisible North/West. Number of times cited according to CrossRef: Proceedings of the ACM on Human-Computer Interaction. How do we stop these new techniques and tactics being hijacked by corporations or by the far right? Baehr, P. (2003) ‘Editor’s Introduction’ in P Baehr (ed.) Practitioners of the uses and gratifications theory study the ways the public consumes media. research. Medium theorists argue that media are not simply channels for transmitting information between two or more environments, but are themselves distinct social‐psychological settings or environments that encourage certain types of interaction and discourage others (→ Media). In retheorising ‘media’ and its boundaries, it becomes essential to reconsider the boundaries of ‘media theory’ too, and, in ‘Configuring Media Theory’, Marc Steinberg questions the provincialisation of media theory by asking ‘what counts as (media) theory?’. Argumentation Theory. It is either true or false but not both. The aim is not to establish a particular theory of any particular media, or to present the various theories of the various media; it is rather to theorise media by unravelling and teasing apart, by undermining and critiquing, and by providing genealogical accounts of alternative attempts at theorising media. 2. In his call for ‘Open Theory’, Sunil Manghani similarly draws upon a wide range of examples, from the Communist Manifesto to Bono and 1984, to illustrate a wide range of issues – from reading and writing, through production and reproduction, to the relation between (online) journals and their ‘audiences’ – and to argue that media “gets us faster to what we already know” and that theory “only applies each time it is evoked”. Today, as abstract data is captured, stored and analysed by machine learning systems in increasingly complex ways, new conceptual models for thinking about machine learning and artificial intelligence are required if we are to understand and critique what is happening beneath the surface of these new computational forms. Although originally allied with left-liberal causes, for example, Internet subcultures and discussion forums provided the breeding ground for the return to the mainstream of neo-fascists and white supremacists under the self-proclaimed banner of alt-right politics. middle-range theory of causality in nursing diagnosis. Thus far, the contributions to the journal have been from mostly – if, thankfully, not yet dead – white men from the global north. Yet at the same time, the value of Beyond the unambitious and yet impossible task of simply defining, listing and counting all these different potential types of media, or asking when and how something becomes media, Mitchell argues that the task of media theory is to provide an ‘account of such counting’; of the ways in which we have theorised media, as much as a theory of media itself. and you may need to create a new Wiley Online Library account. But during those days the argumentation was based on oration and logic. The unique selling proposition uses are not as practical to use as it was in the past. What is missing is the ability to demonstrate that social structure itself has mediating possibilities. The first, Proposition 5.1, extends the proposition with regard to … Rather, in emphasising ‘media’, ‘theory’ and ‘media theory’, the journal aims to deprovincialisemedia theory by bringing into dialogue and debate the diversity of ways in which media are theorised. Personal website: https://smdawes.wordpress.com/. In many of the most well-established (and often commercially published) media journals, the theoretical element of individual articles is often restricted to the opening literature review section of peer-reviewed, empirical ‘research’ articles, while articles that are devoted to theoretical engagement and close reading of theoretical texts are demoted to un-peer-reviewed ‘commentary’ sections. Tentative explanation to assist understanding of small or large part of "reality" Description of concepts and specification of relationship between concepts Concepts = measurable Propositions = testable Subject to = refutation. middle-range theory of causality in nursing diagnosis. Medium theory offers some gestural insights into the relationship between old and new media, but it does not provide a methodology for examining the relationship between the coemergence of a vast array of new media in the one environment. But ‘What Are the Theoretical Lessons when Agnostic Hacker Politics Turn to the Right?’, asks Johan Söderberg. Atomic Propositions- Atomic propositions are those propositions … lowest cost, the highest quality or … Media Theory is not, therefore, a journal that privileges any particular theoretical approach, perspective or tradition to the study of media, but nor is it simply a matter of disinterestedly presenting their diversity or that of the range of theoretical concepts or tools proposed or applied in media research. In Gary Hall’s ‘The Inhumanist Manifesto’, he adopts the manifesto mode of political writing to consider the links between his research interests in posthumanism, piracy, Marxism, open access and the commons, on the one hand, and, on the other, the various publishing ventures with which he’s been involved. ), radicalising open access publishing (remixing; rethinking peer-review; theorising ‘openness’ and ‘access’), and problematising the concepts of ‘media’, ‘theory’ and ‘media theory’, as well as a conscious and consistent endeavour to bring into contact and into dialogue diverse theoretical and methodological approaches, so as to develop a transnational and transdisciplinary forum of debate on media theory and academic publishing. Although different designs reveal some common underlying characteristics, a comparison of such case study research designs demonstrates that case study research incorporates different scientific goals and collection and … 8 . This theory, proposed by Daft and Lengel is also known as the ‘Information Richness Theory… The objective of this paper is to highlight similarities and differences across various case study designs and to analyze their respective contributions to theory. John Potts Macquarie University, Sydney. This entry describes the core propositions, theoretical frameworks, key concepts, and empirical research of media dependency theory. Ultimately, he argues, media can be both everything and nothing, while everything and nothing are, in turn, always potentially media. Posts about Category Theory written by Jon Awbrey. The Portable Hannah Arendt, London: Penguin Books. Like emphasizing violence in programs heavy TV viewer perceives the world as a more violent place. All these statements are propositions. In ‘The End of Ontology and the Future of Media Theory’, Phillips grapples with theoretical and philosophical attempts to “think things”, to “think the media” in terms of the physical existence of “the between”, and to think the way each media platform is “displaced by its own mediatic disruption”. While Berry interrogates the medium specificity of algorithms and software to understand the former, Ned Rossiter considers the algorithmic production of subjectivity and affect in order to propose a response to the latter. For Media Theory, to theorise is therefore to ‘make, adapt, stretch and compact distinctions between terms that are generally familiar’ (Baehr, 2000: xix), to ‘dismantle’ traditions (Baehr, 2000: xlv), to ‘flush out assumptions’ (Kendall and Wickham, 1999: 30), to reconstruct the genealogy of theorisations and to reveal the ‘dissension of things’ (Foucault, 1977: 142); it is the “never-finished task and vocation of undermining philosophy as such, of unravelling affirmative statements and propositions of all kinds” (Jameson, 2009: 59). The version of record of this article is available here: http://journalcontent.mediatheoryjournal.org/index.php/mt/article/view/9, The ‘Manifestos’ issue is available here: http://journalcontent.mediatheoryjournal.org/index.php/mt/issue/view/1, CategoriesMedia Theory Journal, Vol./No. Cultivation Theory. Infinite, indefinite (Mitchell, this issue) and ‘intrinsically plural as object’ (Cubitt, this issue), there is nevertheless always something outside media – the unmediated, the immediate, the presentation as opposed to the representation (Mitchell, this issue). Setting out the three basic orders of media – images/sounds/words – and mapping them onto other familiar triads from the history of media theory, from icon/index/symbol to gramophone/film/typewriter, he also reminds us that media is itself one part of a triad: that between sender and receiver in the transmission/communication model. Medium theory focuses on the particular characteristics of each individual medium or of each particular type of media (50, italics original; also No Sense 16). However, the ideas that come from this theory will help you build out … Assess the assumptions or propositions of this theory and point out its relevance to the . 1. For Scott McQuire, we must continue to question the general understanding of ‘media’, where ‘mediation’ is seen as the production of ‘signs’ related to or representing something – such as voice, experience or event – that is somewhere else. Unlike (media) philosophy, (media) theory must always return to the stuff of media (Cubitt, this issue) and to its own mediation (Mitchell, this issue). Media naturalness theory is also known as the psychobiological model. In 1945, Carey McWilliams wrote an article urging the radical idea of enacting laws against race discrimination: Race Discrimination and the Law. The central proposition of medium theory is that the vehicle of communication itself has a significant influence on the nature and content of human communication. Medium theory is a set of approaches used to convey the difference in meanings of the message conveyed with regarding to the different channels used to communicate it. Foucault, M. (1977) ‘Nietzsche, Genealogy, History’, in DF Bouchard (ed) Language, Counter-Memory, Practice: Selected Essays and Interviews, Ithaca: Cornell University Press. In propositional logic, 1. Taking the early 20th Century Blast Manifesto of the British Vorticist movement as her starting point, for example, Jane Birkin shows how the manifesto can be considered as a material object that makes declarations in form as well as content. The first, Proposition 5.1, extends the proposition with regard to … This theory states that consumers use the media to satisfy specific needs or desires. This depiction explicit invokes two extensions of Proposition 5. In ‘What Is a Journal for?’, Sean Cubitt argues that to survive, a journal needs, more than anything, a reason to exist. Considering the diversity of types, media and milieux of theory conducted in Japan, by media figures, artists and entrepreneurs in popular paperbacks, manga and weekly magazines for general and professional readerships, as well as university lecturers writing in hardbacks produced for their students and colleagues by commercial academic publishers or university presses, he proposes that media theory is thus a ‘configuration’ more than a definable entity as such; one that requires us to reflect upon the institutional and geographical conditions of media theorisation. The urgent need to develop new theories and concepts to keep up with rapid technological and social change has always been an important rationale for media theory. Mitchell’s metaphorical reflection on what we talk about when we talk about media: ‘Counting Media: Some Rules of Thumb’. Understood topologically, there is no division between the contiguous and the interval, but rather these terms are nodes in a network of continuous variation that underlies evolving definitions of media, bodies, environment, time, place and space. In ‘Media Theory 2017’, he looks back at Derrida’s theorising of ‘writing’ in Of Grammatology to argue for the contemporary importance of theorising presence, absence and temporality in media that have become digital, mobile and ubiquitous. Theory. For Steinberg, the need to locate media theory is a question of genre and industry, as well as of geography, as different systems of print capitalism in other countries would produce academic publications with different standards and forms, which would in turn produce different kinds of theory. For Vallee, media are both here and there, and mediation, which both connects and disconnects, is only possible in terms of its own ruptures and intervals. One task is thus to perpetually reconceptualise what concerns us as the shared object of our studies, refusing consensus on what is to be included or excluded. Media Theory is not, therefore, a journal that privileges any particular theoretical approach, perspective or tradition to the study of media, but nor is it simply a matter of disinterestedly presenting their diversity or that of the range of theoretical concepts or tools proposed or applied in media research. Proposition 2: Communication is mediated by three separate but interrelated constructs: (1) the message, (2) the languages that the message is encoded in, and (3) the medium or media in which the encoded message is transmitted, stored, and/or processed. It does so through the analysis of the alarming potential brought by the reenactment of Orson Welles’s “The War of the Worlds” radio broadcast in Portugal in 1958. London: Verso. This depiction explicit invokes two extensions of Proposition 5. Media Theory is thus both an academic journal on media theory, and an opportunity to self-reflexively critique and debate what media theory and academic journals are, have been and could possibly be. Turning to the simultaneity of processes of stratification and mediation in his article, ‘Media Theory: How Can We Live the Good Life in Strata?’, Rob Shields reminds us that media not only transmit and store, classify and relate; they also isolate, juxtapose and stratify. Medium Theory; or, “The War of the Worlds” at Regular Intervals by Maria José A. de Abreu This article rethinks media and mediation in light of medium theory. 1/1TagsChristoph Raetzsch, David M Berry, Gary Hall, Jane Birkin, Johan Soderbergh, John W. P. Phillips, Liam Cole Young, M Beatrice Fazi, Marc Steinberg, Mickey Vallee, Ned Rossiter, Raka Shome, Rob Shields, Scott McQuire, Sean Cubitt, Simon Dawes, Sunil Manghani, Terry Flew, W.J.T. Simon Dawes introduces the inaugural issue of Media Theory: our special issue of ‘Manifestos’ (1/1). While some are convinced that theory has had its day and is no longer relevant, particularly in a context of big data, algorithmic automation and the computational turn, M. Beatrice Fazi makes the case, in her article, ‘The Ends of Media Theory’, for the continued need for theoretical enquiry and speculative endeavour. For despite the inherently interdisciplinary histories of the various disciplines in which media is studied internationally, there remains a tendency to restrict one’s reading to one’s own field or disciplinary, geographical or linguistic bubble, applying and developing theories without sufficient knowledge of how those theories have already been debated and developed elsewhere. While the journal can hardly satisfy the occasionally conflicting and contradictory wishes of everyone on the boards, this special issue represents a pluralistic manifesto for the journal – manifestos for various possibilities and directions for Media Theory. This is what, in her article, ‘Going South and Engaging Non-Western Modernities’, Raka Shome argues the journal should be doing. Econometrica, 22, 23-36 (1954) 2 EXPOSITION OF A NEW THEORY ON THE MEASUREMENT OF RISKl By DANIEL BERNOULLI 11 §1. In the penultimate article of the issue, ‘10 Propositions for Doing Media Theory (Again)’, Christoph Raetzsch discusses the significance of the journal’s open access format, its focus on theory, and its emphasis on the international and transdisciplinary scope of media theory, which “delimits a space of inquiry where positions can meet outside their own disciplinary [and geographical] contexts”. The media richness theory states that media has the ability to transmit needed information. Finally, the issue ends with the first article to have been submitted to the journal: in the author’s own words, an ‘unrefereeable rant’ on the kind of journal Media Theory needs to try to be. To satisfy specific needs or desires against race discrimination and the nine propositions medium theory propositions them 11 §1 )., and the bringing into dialogue of diverse theoretical approaches be used in times of uncertainty or equivocality value 1. Goal of medium theory propositions new theory on the medium-range theory described by Roy, using the models of diagnostic,... Baehr ( ed. wrote an article urging the radical idea of enacting against! In programs heavy TV viewer perceives the world produce theory ; Compound propositions Stars while … in logic... And logic like emphasizing violence in programs heavy TV viewer perceives the world produce theory theory! World produce theory enjoy the ‘ information richness Theory… argumentation theory ) 2 EXPOSITION of a which! 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